Privacy Policy

Last Updated: November 2, 2026

This Privacy Policy explains how Gamelight GmbH (Loyalty Apps) ("we," "us," or "our") handles information in connection with the mobile game Block Munch (the "Game"). Our Terms of Use apply to your use of the Game.

Block Munch does not require you to register or sign in, and we never ask for your email address, phone number or payment details in the Game. To run online features such as leagues, teams, events and purchases, the Game uses a random player ID that is created when you install it. You can see a short form of your player ID in the Game's Settings.

1. Information We Collect

1.1. Information Stored on Your Device

Your progress and settings (for example your level, coins, boosters, stickers and sound preferences) are stored on your device. They are deleted when you uninstall the Game.

1.2. Information Our Game Server Processes

To provide online features, the Game communicates with our game server. It processes:

  • your random player ID, the Game version, device type, operating system, language and time zone;
  • your country or region, derived from your IP address (we do not store your precise location);
  • game progress and activity, such as levels played and won, events, leagues, races and team participation, rewards claimed, and offers shown;
  • purchase information from Google Play or the App Store: the product, price, currency, time and a purchase token, so we can verify the purchase and deliver what you bought (we never receive your card or payment details);
  • subscription status for Munch Pro;
  • a push notification token, if you allow notifications.

1.3. Information You Choose to Share With Other Players

  • Display name: the name you choose is shown to other players on leaderboards and in teams. If you do not choose one, a game-generated name is used.
  • Profile photo (optional): only if you tap Upload photo. The photo is cropped and re-encoded on your device and on our server, which removes location, camera and other embedded information. It is shown right away to other players next to your name. You can change it (up to 5 times a day) or remove it at any time with Remove photo, which deletes it from our servers.
  • Teams: the teams you create or join, their names, and preset team messages.
  • Reports and blocks: if you report another player, we store the report (reason, optional note, what was reported). Blocks are stored on your device.

1.4. Gameplay Analytics

The Game sends pseudonymous usage events (for example level starts and results, feature usage, ads shown and purchases) to our own analytics systems, linked to your random player ID. We use them to keep the Game balanced, fix problems, run tests of new features and improve the Game. These events are not used to identify you personally.

1.5. Information Collected for Advertising

To show ads, our advertising partner AppLovin MAX and the advertising networks it mediates automatically collect certain information from your device, including:

  • Advertising identifiers (Apple IDFA / IDFV on iOS, Google Advertising ID on Android)
  • Device information (device model, operating system and version, language, screen size, network type)
  • IP address, and coarse location derived from it (such as country or region)
  • Ad interaction data (ads shown, taps, views, and whether an ad was completed)
  • Approximate app usage data related to ad delivery (such as session and app version information)

This information is collected directly by our advertising partners through their SDK, which is embedded in the Game.

1.6. Install Attribution and Advertising Measurement

  • Singular (Singular Labs, Inc.) helps us understand which advertising campaign led to an install and measure our marketing. It processes your advertising identifier, device information, IP address and install and in-app events.
  • Google Firebase (Google Ireland Ltd. / Google LLC) is used for push notifications (Firebase Cloud Messaging) and to report purchases and ad revenue as conversions to our Google Ads campaigns, using a Firebase app instance identifier.

2. How Information Is Used

We use information to:

  • run the Game and its online features (leagues, races, teams, events, offers, profile names and photos);
  • verify purchases and subscriptions and deliver Virtual Items;
  • show ads and measure ad performance;
  • measure and improve our marketing campaigns;
  • send push notifications you have allowed (you can turn them off in your device settings);
  • balance, test and improve the Game, and diagnose crashes and technical problems;
  • prevent cheating, fraud, abuse and objectionable content, and handle reports.

We do not sell your personal information.

3. Advertising and Your Choices

We use AppLovin MAX (AppLovin Corporation) as our advertising mediation platform. AppLovin MAX may pass information to third-party advertising networks in order to fill ad slots. AppLovin's privacy policy is available at https://www.applovin.com/privacy/, and the list of networks it works with is available in their documentation.

You can limit ad tracking at any time:

  • iOS: When you first open the Game you may be asked for permission to track (App Tracking Transparency). You can change this at any time under Settings → Privacy & Security → Tracking.
  • Android: You can delete or reset your Advertising ID and opt out of ad personalization under Settings → Google → Ads.
  • EU/EEA and UK: You will be shown a consent request before any personalized advertising takes place. You can withdraw or change your consent from the privacy or settings menu inside the Game.

If you opt out of personalized advertising, you will still see ads, but they will be less relevant to you.

4. Service Providers and Sharing

We share information only with:

  • Amazon Web Services (Amazon Web Services EMEA SARL), which hosts our game server, database and profile photos;
  • Google (Google Play billing, Firebase) and Apple (App Store billing);
  • AppLovin and the advertising networks it works with;
  • Singular for install attribution;
  • other players, who see your display name, optional profile photo, team and leaderboard results.

These providers process information on our behalf or as independent controllers under their own privacy policies. We may also disclose information if required by law, or to protect our rights and the safety of our players.

5. Legal Basis (EU/EEA and UK Users)

Where the GDPR applies, we rely on:

  • Performance of our contract with you (Art. 6(1)(b) GDPR) to provide the Game, its online features, purchases and subscriptions;
  • Your consent (Art. 6(1)(a) GDPR) for personalized advertising, push notifications and uploading a profile photo;
  • Our legitimate interests (Art. 6(1)(f) GDPR) in analytics to improve the Game, install attribution and campaign measurement, contextual advertising, preventing fraud and abuse, and keeping the Game secure;
  • Legal obligations (Art. 6(1)(c) GDPR), for example tax records for purchases.

You can withdraw your consent at any time; this does not affect processing that already took place.

6. Your Rights

Depending on where you live, you may have the right to access, correct, delete or export information about you, to object to or restrict its processing, and to lodge a complaint with your local data protection authority. Because we do not know your name or email address, please include your player ID (shown in the Game's Settings) with any request, so we can find your data.

7. Deleting Your Data

  • Profile photo: remove it at any time in the Game with Remove photo.
  • All game server data: email support@gametester.io with the subject "Delete my data" and your player ID. We delete your player profile, progress stored on our server, display name, photo, team memberships and reports within 30 days, except records we must keep by law (for example purchase records for tax purposes). See also Delete your Block Munch data.
  • Data on your device: uninstall the Game.

8. California Privacy Rights

California residents have the right to know what personal information is collected, to request deletion, and to opt out of the "sale" or "sharing" of personal information for cross-context behavioral advertising. Opting out of ad personalization as described in Section 3 serves as an opt-out. We do not knowingly sell the personal information of minors under 16.

9. Data Retention

We keep game server data for as long as your player ID is in use and as needed to provide the Game. Removed profile photos are deleted from our servers. Pseudonymous gameplay analytics may be kept longer to improve our games. Purchase records are kept as long as required by tax and commercial law. Data collected by our advertising and attribution partners is retained according to their own policies.

10. Data Security

We protect data in transit with encryption and store it with access controls on our hosting provider's infrastructure. No method of transmission over the internet is completely secure, and we cannot guarantee absolute security.

11. International Data Transfers

Our service providers may process information in countries outside your own, including the United States. Where required, such transfers rely on appropriate safeguards, such as the European Commission's Standard Contractual Clauses or the EU–US Data Privacy Framework.

12. Children's Privacy

Block Munch carries a content rating suitable for all ages, which reflects the content of the Game only. The Game is intended for and directed at an adult audience. It is not directed to children, it is not part of any families or kids programme, and we do not knowingly collect personal information from children under 13 (or under the applicable minimum age in your country). If you believe a child has provided information to us, please contact us at the address below and we will take appropriate steps to delete it.

13. Third-Party Links

Ads and offers shown in the Game may link to third-party websites or app stores. We do not control those destinations and are not responsible for their privacy practices. Please review their privacy policies.

14. Changes to This Policy

We may update this Privacy Policy from time to time. The "Last Updated" date above will always show the current version, and significant changes will be communicated in the Game or on our website.

15. Contact Us

For questions about this Privacy Policy or your data, contact us at support@gametester.io.

Gamelight GmbH (Loyalty Apps) Mönkedamm 11, 20457 Hamburg, Germany